Power To The People
A Day Of Peace, Love, Justice and Music
Oct 3, 2026 · Merriweather Post Pavilion · Non-Partisan
Tom Morello
What is Propeller?

We turn fans into donors, voters and advocates at scale.

Propeller is the leading social impact platform connecting the world's biggest artists with causes that matter. Every entry to win requires an action that directly benefits a cause, turning superfans into committed long-term supporters. We make democracy participation feel as exciting as a meet and greet.

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Tom Morello
The Activation

Two parts. One QR. One campaign.

Propeller wraps the festival without replacing what is already in motion. We add fuel to the existing fundraising and we make sure the message gets beyond the people inside Merriweather.

One. National flyaway sweepstakes
  • Win a trip to Power To The People at Merriweather, Oct 3, 2026
  • Roundtrip flights for winner + 1 guest to Columbia, MD
  • 2-night hotel + ground transport
  • VIP pit / front-of-house tickets to the show
  • Meet and greet with one of the headliners (TBD with team)
  • Festival merch package and signed memorabilia
Two. Activism Village umbrella

One QR code on every booth, powering every nonprofit at the festival from a single Propeller campaign page.

  • Fans scan once, see every cause partnering at PTTP
  • Every action (donation, signup, voter check) earns sweeps entries
  • HeadCount voter registration sits at the top of the action list
  • One first-party data feed shared with every participating org
  • Post-show: Propeller continues serving fans cause content for weeks
Everyone Wins

A turnkey way to get the message beyond the venue.

PTTP Gets

  • National amplification well beyond the 19,000 people inside Merriweather on Oct 3
  • Paid social and platform reach across 3.7M+ Propeller users
  • First-party fan data shared back to the festival and every Activism Village partner
  • A single, branded, civic-tone fundraising hub that adds to (never undercuts) the $1 / ticket Vote Riders commitment

Fans Get

  • A shot at a once-in-a-lifetime VIP experience at PTTP
  • An easy way to register to vote, support voting rights, and back the orgs they care about
  • The chance to be part of a civic moment with a stacked lineup

The Causes Get

  • Coordinated visibility instead of fighting for QR scans booth by booth
  • One shared data feed of new high-intent supporters
  • Fundraising that continues after the gates close, not just on Oct 3
The Causes

The whole village, one campaign.

Voting rights groups, human rights organizations, labor unions, every booth in the Activism Village. Propeller wraps all of them under one branded campaign page and one QR. Vote Riders stays the primary beneficiary of the $1 / ticket commitment. HeadCount stays the on-site one-action partner. Everyone else stacks in.

On-site one-action

HeadCount

The on-site voter registration partner with prominent visibility throughout the day. Propeller mirrors HeadCount's action online, so fans who never made it to Merriweather can still register, check their status, and earn entries.

Activism Village roster

The full slate

Voting rights groups, human rights organizations, labor unions, and any other booths confirmed for Activism Village. One QR umbrella, every org represented, one branded fundraising and engagement experience.

It's not about any particular candidates or political parties. It is about the inherent power that everyday people have to shape our country and our planet through action, solidarity, music and art on and beyond election day. To that end we are curating a stellar and diverse lineup of musicians who will perform intimate sets and we are partnering with voting rights groups, human rights organizations, and labor unions to create an unforgettable day & night of joyful music and living democracy.
Tom Morello · on Power To The People
Proven Results

The closest playbooks for PTTP.

Three Propeller campaigns that map directly to what we'd build for Power To The People: stadium-scale civic engagement, voter registration tied to a tour, and theatre / arts driving multi-org activism.

Stadium Scale

George Strait at Kyle Field

$1.6M+ raised

A legacy artist anchored a tour-long fundraising campaign that turned a stadium of fans into committed donors. Same engine, applied to a one-day civic festival.

Touring + Voter Registration

Gracie Abrams x Planned Parenthood & HeadCount

27K fans · 9,323 voter reg checks

The closest analog. HeadCount sits at the top of the action list, fans register or check their status to earn entries, and a high-visibility artist frames the civic ask. This is exactly the engine PTTP needs.

Multi-Org Activism

Hadestown x HRC

28K supporters · 21.7M entries

Theatre meets activism. Allison Russell, the Hadestown cast, and a primary nonprofit working in concert. Demonstrates how a single campaign can carry multiple organizations under one branded umbrella.

The Partnership

How It Works

Propeller Handles

  • One Activism Village campaign page powering every nonprofit booth
  • National flyaway sweepstakes creative, paid promo, and fulfillment
  • HeadCount voter registration action surfaced at the top of the entry list
  • All campaign creative and landing pages, civic tone throughout
  • First-party fan data collection and shared delivery to every participating org
  • Winner selection, notification and travel logistics
  • Full compliance, sweepstakes legal and official rules
  • Post-festival reporting and analytics back to the team

The Ask

  • 2 VIP tickets to Power To The People (Oct 3, Merriweather)
  • Brief meet and greet with one of the headliners (Bruce, DMB, or Foo Fighters)
  • Festival merch and signed memorabilia for the prize package
  • Tom Morello social support: 15 to 30 sec face-to-camera video (script provided)
  • Permission to wrap the full Activism Village partner roster under one Propeller QR
  • Coordination access for HeadCount on-site activation alignment
  • Meta Advertiser access (team-approved)
  • 6 to 8 week promotion window leading into Oct 3

Let's make October 3 the loudest day for democracy in 2026.

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