Power To The People
A Day Of Peace, Love, Justice and Music
Oct 3, 2026 · Merriweather Post Pavilion
“
It's not about any particular candidates or political parties. It is about the inherent power that everyday people have to shape our country and our planet through action, solidarity, music and art on and beyond election day.
Tom Morello · on Power To The People
Tom Morello
What is Propeller?

We turn fans into donors, voters and advocates at scale.

With a community of ~4M music fans, Propeller is the leading social impact platform connecting the world's biggest artists and their fans with causes that matter.

~0m
Community Members
0m+
Actions Taken
$0m+
Raised
Tom Morello
The Campaign

Expanding reach beyond Merriweather.

Propeller amplifies the partnerships already in motion and makes them more impactful - through an online campaign in the weeks leading up to October 3, and an in-venue activation on the day of the show.

01 · Online · Leading up to the festival

The Flyaway

A national sweepstakes built around the show. The prize is designed to be the kind a fan screenshots and shares, which is what makes the awareness travel. Every entry pulls a fan into the campaign infrastructure, where the participating nonprofits pick up reach and first-party data.

The prize package
  • Roundtrip flights for the winner plus a guest into Columbia, MD
  • Two nights hotel and ground transport
  • VIP access for the full festival
  • Meet and greet with one of the headliners
  • Signed memorabilia and a festival merch package
  • Optional add depending on what management opens up: soundcheck access, side-stage view, or a rehearsal walk-through
02 · In-Venue · Day of the show

In-Venue

A second sweepstakes runs on site, with one QR code, one campaign page, and every cause at the festival in one place - shown on every activism village booth and on the screens between sets.

  • Fans scan once and see every org on site
  • Every action a fan takes (registering, donating, signing a pledge, joining a list) earns entries into the on-site sweeps
  • Screens between sets drive the same QR, so the ask reaches the full crowd, not just the people walking through the village
Prize options for the on-site sweeps

Could mirror the flyaway, or be something delivered same-day.

  • Sidestage viewing for a set
  • Ticket upgrade to VIP / pit
  • Signed memorabilia from a headliner
Everyone Wins

A turnkey way to get the message beyond the venue.

PTTP Gets

  • National amplification well beyond the 19,000 people inside Merriweather on Oct 3
  • Paid social and platform reach across ~4M Propeller users
  • A single, branded, civic-tone fundraising & action hub that adds the impact

Fans Get

  • A shot at a once-in-a-lifetime VIP experience at PTTP
  • An easy way to register to vote, support voting rights, and back the orgs they care about
  • The chance to be part of a civic moment with a stacked lineup

The Causes Get

  • Their cause amplified nationally through the online flyaway, weeks before October 3
  • Their ask in front of the full festival crowd through the screens, not just fans who walk the village
  • A sweepstakes prize that turns more of those asks into actual action taken

Proven Results

George Strait at Kyle Field
Stadium Scale

George Strait at Kyle Field

$1.6M+ raised

A legacy artist anchored a tour-long fundraising campaign that turned a stadium of fans into committed donors. Same engine, applied to a one-day civic festival.

Voters at the polls
Civic Action

2024 Voter Registration

47,819
New Registrations
328K+
Status Checks
11K+
Vote-By-Mail
80+
Campaigns

Every Propeller campaign includes built-in voter registration powered by HeadCount. Across 80+ sweepstakes in 2024, fans checking their registration status and signing up to vote became a natural part of the experience - not a separate ask.

The Partnership

How It Works

Propeller Handles

  • One Activism Village campaign page powering every nonprofit booth
  • National flyaway sweepstakes creative, paid promo, and fulfillment
  • All campaign creative and landing pages, civic tone throughout
  • Winner selection, notification and travel logistics
  • Full compliance, sweepstakes legal and official rules
  • Post-festival reporting and analytics back to the team

The Ask

  • 2 VIP tickets to Power To The People (Oct 3, Merriweather)
  • Brief meet and greet with one of the headliners
  • Festival merch and signed memorabilia for the prize package
  • Tom Morello social support: 15 to 30 sec face-to-camera video (script provided)
  • Permission to wrap the full Activism Village partner roster under one Propeller QR
  • Meta Advertiser access (team-approved)
  • 6 to 8 week promotion window leading into Oct 3